It was 1999. Hype Williams redefined the modern hip hop music video with cinematic prestige. His projects were often like silver screened adaptations of the prose driven lyrics that governed 90s rap music. HW videos were truely creative interpretations of the songs they represented. Nas' seminal "If I Ruled the World" (Imagine That), R Kelly's "Down Low" part one(featuring Ronald Isley), Missy's "The Rain (Soopa Doopa Fly)," and Kelis' "Caught Out There" are stunning examples of the creative mastery of this prominent video director. His early video career led him to direct cult classic Belly, the Pangea of hip hop visual scoring.
For my first review and showcase of a classic video, I select 1999 liquid soul jam "What's It Gonna Be" by, Busta Rhymes featuring Janet Jackson.
Produced by Darrel 'Delite' Allamby
Williams' use of metallics was stellar. By adding the properties of viscosity, parts of this video remind me of Sentinel creatures in The Matrix , even with robo-biotic "locks" trailing as the creature glides by.
Busta soon transforms into the drum major of a liquid-chrome marching band.
Lastly, I dug the concept of melting into oneness during the video's ending sequence...
This HW gem drips with sexiness and manages taste...soaked ceilings, curling dancers, and an electric chemistry between Busta and Janet made this one hot!
as a personal note to my readers I'd love to dress up with a lady friend of mine
as this pair... I wonder if any 90s headz would notice who we were? This was definitely not Busta's best emceeing, but an enjoyable song no-less!
Actually, it makes me want to undress - somebody - aight Miss Janet! You're bringing me back to 17! :c)
...and it all started from a glass of water... Incredible wetness for your body and soul. In a world full of boxes, music is an escape and its curators are able to flow all over- eachother-and into our minds... overtly subtle sexiness...and a pulsiing beat to move to. YEAH!
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